Click Fraud Cost Per Thousand Pricing Segmentation 
Martech
OCTOBER 19, 2022
All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.
Valasys
JUNE 4, 2024
They also help optimize the buying processes and maximize profit by using sophisticated algorithms that allow publishers to get the best price for their ad real estate, and advertisers to reach the right audience, at the right time, with the most relevant context.
Martech Advisor
NOVEMBER 13, 2019
How Do CPC Costs Vary by Industry? Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. How Do CPC Costs Vary by Industry?
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