SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
Brightedge
MAY 7, 2021
Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEO? SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. SEO includes both on and off-page elements. SEO vs SEM: The Battleground.
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