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How to Barrel Through the Latest SiriusDecisions Demand Waterfall

SWZD

Demand units – not accounts – are usually the true targets that Marketing (and Product and Sales) should have in mind when thinking about buyers”, noted SiriusDecisions in their May release announcement. Market to known users of these competitive solutions – and help Sales get meetings with them.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Company news and industry SIC codes tied for third.

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Five tips on how to your SaaS site’s structured data

accelerate agency

In their own introduction to structured data , Google define it as: ‘a standardized [sic] format for providing information about a page and classifying the page content’. For instance, by JS code or in embedded widgets in a content management system. Managing Markup on Your Category Pages.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Do Psychographics work in B2B Marketing & Sales? ► February ( 5 ) What’s a VP/Director/Manager of Sales & Marketing? Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. Breathing our own exhaust?

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How to Improve B2B Lead Quality

PureB2B

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

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How to Improve B2B Lead Quality

PureB2B

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.