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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

But, some lead leakage is inevitable, and, in fact, welcomed, for you do not want to devote precious resources — the time, attention and money of your revenue team — to leads who aren’t qualified, aren’t in your ideal customer profile (ICP), don’t have budget, are media and analysts, and/or any of a multitude of other relevant reasons. .

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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Client Spotlight: Launch Marketing Establishes Powerful Marketing Automation for Alert Logic

Launch Marketing

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

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7 Quick Win Inbound Marketing Strategies You Can Use Right Now

SmartBug Media

We won't get anywhere with our inbound marketing strategy until we start getting found by potential clients. Attract tools include: SEO. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does. Paid search.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. And this map has grown exponentially each year.

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