THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
chiefmartech
APRIL 5, 2017
Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Boosted our conversion rate by 86%. So, how did we do it?
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