Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach
ANNUITAS
MAY 10, 2023
ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. At an organizational level, this results in blended teams, organized around stewardship of customer journey phases.
Let's personalize your content