Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. What is a Marketing Mix?

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. How to Build a Social Media Marketing Conversion Funnel.

Social Media 100

Social Media SEO Media Lead Scoring 100

Martech Advisor

APRIL 1, 2020

We are smack-dab in the middle of a bold new era -- one in which the direct-to-consumer (DTC) brand marketer is reshaping the entire outlook of business and marketing. In this article, Pepperjam CMO Maura Smith takes a look at 5 key strategies many DTC brands have in common. A diversified approach is always best.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

Kapost

AUGUST 8, 2016

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. With a mature marketing technology stack, a CMO can make better, more informed decisions.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Chris Frank , Director of Marketing, TreeHouse Interactive. Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re a company that has just received funding and want to properly allocate resources across sales and marketing, this guide is for you. If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. Customer Research . Customer Profile. It’s an easy question, right?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Full Circle Insights

JULY 13, 2023

“We are excited to welcome the talented employees, valued customers and trusted partners of Full Circle into the portfolio.” Go-to-market strategy expert Jason Ferrara is stepping into the role of CEO. Ferrara is a two-time software CMO with over three decades of global enterprise and B2B SaaS experience.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

FEBRUARY 1, 2021

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Full Circle Insights 40

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 40

Full Circle Insights

MAY 3, 2022

Sales and Marketing Alignment Best Practices Webinars. 10 Urgent Questions for Marketing Operations Webinars. The State of B2B Marketing Measurement: Metrics Leaders Use to Drive Best-in-Class Performance Webinars. Defend the Spend: How to Show Marketing’s Impact on Your Business Webinars.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52