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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Maybe you want to increase customer satisfaction or boost productivity and efficiency. Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. What will make their lives easier?

CRM 100
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100
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Should You Work with SMB Clients? Pros and Cons

Single Grain

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. At a certain point, it behooves us to be selective who we work with, for the sake of efficiency.

SMB 52
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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

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3 Ways Growing Businesses Prepare for Long-term Success

Salesforce Marketing Cloud

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

And when your lead-generation efficiency slows down, your sales take a hit. It’s much easier to evaluate the efficiency of your lead-generation activities if you have some benchmarks to begin with. What’s the churn rate? It’s reckoned that 5% is a good churn rate for SaaS companies. Email marketing.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Maybe you want to increase customer satisfaction , or boost productivity and efficiency. Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. A Data-Driven Strategy For Your CRM System.