10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals
Marketing Insider Group
MAY 11, 2021
An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. This is useful for upselling and cross-selling to current customers. Source: HubSpot.
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