Churn Rate, Conversion Rate and Data Hygiene

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. How Does Dirty Data Affect Sales? The impact of bad data on sales can range from a sluggish sales pipeline to catastrophic revenue loss. Inaccurate data waste sales reps’ time. Let’s take a closer look.

Data Hygiene

Data Hygiene Buyer Personas Churn Rate B2B

The Impact of Bad B2B Marketing Data

Zoominfo

DECEMBER 3, 2018

Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. Low quality data is likely doing more damage than you think.

Work Management

Work Management Marketing Management Data Hygiene B2B Marketing

B2B Marketing Zone

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

The Impact of Bad B2B Marketing Data

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