Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. It's usually done via product testing, focus groups, and surveys. These may include public data, labor statistics, census data, or other public documents. Conduct Rewarding Online Surveys.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. Qualitative information.

Research 74

Research Buyer Personas Focus Group Customer Satisfaction 74

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28