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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

The longer the page and the more context you give, the more an audience trusts the information. Getting a cookie-cutter paragraph reply that explains nothing… Some tools, plugins, and apps are not even the company’s focus. We are the tool of choice for companies like Sony, Jabra, Unicef, and others. It’s in our DNA.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Asking for personal information, such as a phone number, dramatically reduces conversion rates. VWO Blog).

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Navigating Global Change at Mercer: Part 1

SWZD

These and related questions are issues that Mercer helps companies around the world navigate, and we recently had a wide-ranging and fascinating conversation with Jeanniey Mullen , Mercer’s CMO. My husband worked for a machine company on the production line, and money was very tight. About Mercer. Background and Career.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.

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30 Women Shaping B2B Tech Marketing

SnapApp

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Sonja Jacob.