article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

article thumbnail

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

article thumbnail

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes. cultural anthropology tools).

article thumbnail

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees.

Twitter 147