Litmus

APRIL 25, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. It can impact your branding, engagement rates, and ultimately, your ROI —which has much larger implications for your business. Test spam filters. Data hygiene. Email deliverability.

Email Marketing 102

Email Marketing Deliverability CAN-SPAM Data Hygiene 102

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Data Hygiene: The overall quality of your email list and the associated data. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. How can this be?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Biznology

JUNE 29, 2017

It’s the best money you can spend. . But you can take this principle a step further if you examine customer behavior patterns to predict inactivity before it even starts. Anomalies in a particular customer’s behavior may indicate a problem that, with early intervention, can be addressed. Move quickly. Channel usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Zoominfo

NOVEMBER 27, 2018

As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100