Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. It's an alternative metric to CPA. It's super important when you're running PPC campaigns. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads. But if you can accurately calculate EPC, then you don’t need to rely on hope. Because once you know your EPC, then the CPC is actually irrelevant.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28