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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
article thumbnail

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Rishi Dave , CMO of Dun & Bradstreet, on B2B marketing and digital transformation. Frank Bifulco , CMO, and Mark Pickett , senior director of customer analytics, at Staples. Anuj Agrawal , CMO of Earth Networks.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

.” Next, I’ll moderate a fireside chat with three of the pioneers of the martech industry: Brian Kardon , the CMO of Fuze ; Jon Miller , the CEO of Engagio ; and Mike Volpe , the CMO of Cybereason. You’ll come away understanding how to factor AI into your own technology plans and avoid dead-ends.