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Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

Hubspot

Voice queries are replacing the typical internet search, Netflix and other streaming services are replacing cable television, and social media is overtaking traditional cable TV habits. Advertising. In this post, we’ll dive into how this change is taking place, and what the future of advertising looks like -- in 2017 and beyond.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

In 2019, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. And, while Google advertising solutions have benefitted more than 1.3 When these bans take place, it creates a short-term opportunity for companies to shift advertising dollars to organic.

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3 Events That Mark Online Marketing Change in 2011

Hubspot

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. Marketing Takeaway: Video and mobile are growing together.

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42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Advertising. Fantasy: Online advertising is not effective for local businesses.

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

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The Ultimate Guide to Video Marketing

Hubspot

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. Brand Videos.