Vision Edge Marketing

JANUARY 9, 2013

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Recently we’ve been asked about measuring brand equity. According to Samson, a two-point increase in the Net Advocacy Score roughly corresponds to a 1 percent increase in revenue growth. .

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. Over 90% of consumers trust WOM marketing recommendations over any other type of marketing Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. But employees are also talking about your brand online.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Leverage Your Social Network. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Leverage Your Social Network. Be visable. Link: WOMP: WOMP Your Way to Qualified Sales Leads.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. Positive customer experiences (in person and across digital channels) could very well lead to more business down the line. B2B Buyers Aren’t Alone in the Process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Your UNION, P.U.B., and its members (Lijit).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149