Buzz Facebook Forrester Media Plans 
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.
Convince & Convert
SEPTEMBER 21, 2010
Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media.
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Convince & Convert
FEBRUARY 10, 2010
Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.
Convince & Convert
FEBRUARY 23, 2010
Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.
Convince & Convert
MAY 5, 2010
Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.
Convince & Convert
SEPTEMBER 20, 2010
87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).
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