B2B Marketing Traction

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

It was something about that moment ( the POPE TWEETED? ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Happy New Year! Marketing continues to change at lightening speed.

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Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet.

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Trending Sources

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information). The post Don’t chase the buzz: why clickbait titles hurt your business.

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Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn.

Buzz 40

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. Facebook. Share this on Facebook.

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

Hubspot

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. 9 Tactics for Your Local Facebook Marketing Strategy. Daily Facebook Marketing

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Rand: Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now.

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Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow.

Buzz 29

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts.

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

When a video pops up on your Facebook feed, what do you usually do first? I don't finish half the Facebook videos I start. Phones buzz with distracting notifications and promise instant gratification, tempting people to check their screens every five minutes.

50 Facts about online consumer behavior not to ignore

Biznology

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. Digital Buzz ). Digital Buzz ). Digital Buzz).

7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. 7 of the Best Facebook Live Videos We've Ever Seen.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). How can I create “buzz”?

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

5 Super Quick Ways to Get More Messages on Your Facebook Business Page

Hubspot

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don't understand how to leverage it effectively. 5 Ways to Get More Messages on Facebook. Try: Setting your default Facebook Page CTA to Message Us. Facebook Daily

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

Why Aren't My Facebook Fans Seeing My Posts Anymore?

Hubspot

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This?

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn.

Buzz 11

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”.

Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Modern B2B Marketing

Breaking through Facebook Edgerank sets up your next update for a much larger organic reach. If you are looking for some good examples check out the Marketo Facebook page. When tied together with a bit of paid promotion in Facebook the results have been fantastic.

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The Facebook Live Broadcast That Will Ruin Your Childhood

Contently

It was Hasbro posting on Facebook. With so much buzz, I can understand why Hasbro’s social media team said, “Let’s do something wacky too!” The post The Facebook Live Broadcast That Will Ruin Your Childhood appeared first on The Content Strategist.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement.

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Our Top Predictions for Facebook's Secret January 15th Announcement

Hubspot

A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? 1) Facebook to Release a Smartphone!

Will Google+ Overtake Facebook? [Data]

Hubspot

Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz. Or will it take off, catch up to, and surpass the existing social networks like Facebook?

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What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. Post on Google Buzz. 10 Ways to Use Facebook as a List Building Tool.

Digg 40

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook.

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0.

The 15 Best Facebook Pages You've Ever Seen

Hubspot

With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. These pages provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. That extends to its Facebook Page.

Why brands need a different kind of content.

Biznology

According to Buzz Sumo, long format content is shared more and fully digested (read in its entirety) more because the connection is based on relevancy, not timing or predicted behavior. There’s been a lot written about content creation, placement, and promotion in recent months.

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads.

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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. New Metrics in Facebook Insights. Facebook's Expanded Premium Ad Unit.

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7 Ways to Use Facebook to Display Brand Personality

Marketing Action

If you’re using Facebook to heavily advertise your products using corporate-speak, the approach probably isn’t doing your brand any favors. As companies figure out how to use Facebook for business, it’s increasingly clear that it’s not the right place or time for a hard sell.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

20 Examples of Great Facebook Pages

Hubspot

Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Share this on Facebook. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s

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What a Trifecta of a Year!

Buzz Marketing for Technology

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I also contracted with Wiley to do another book called Facebook Advertising for Dummies.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.