Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Post on Google Buzz.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Check out bullet #2 here: [link].

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Richard Jones details an 8-step process of “web and social nurturing that complement and extend email centric concepts of lead nurturing to drive better lead generation.&# by Green Buzz Agency.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. What are the latest trends in search? 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

JANUARY 4, 2011

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. 3 Cool Lead Conversion Testing Tools - Client Bridge , October 19, 2010. Sales Lead Insights , November 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics. Content Marketing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100