Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Does the form validate responses in the field? Gartner reports that B2B prospects’ behavior is changing. Many are wary of filling out forms and sharing their information on websites.
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