B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. The recency of sales conversation and sales activities.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Varicent

SEPTEMBER 14, 2020

Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. To get started, simply take the metrics used for the rest of your lead funnel and apply them to the account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Martech

AUGUST 7, 2023

It’s essential to understand your regular buying cycle — how often people buy, whether they repurchase at similar intervals but only at certain times of the year and other variables. If your normal buying cycle is 60 days, these could be customers whose last purchase was a few days on either side of that cycle.

Budget Programs 98

Budget Programs A/B testing Buying Cycle Email Marketing 98

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. That means the vast majority of the new contacts you generate each month are nowhere near ready to buy.

Work Management 28

Work Management Marketing Management Lead Management Lead Ranking 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Heinz Marketing

FEBRUARY 2, 2024

The goal of marketing attribution is to identify and assign value to the different marketing channels and interactions that lead to a conversion. Attribution models focus on attributing credit to touchpoints that lead to or influence these conversion events. first-touch, last-touch, linear, time decay, algorithmic).

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101