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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers.

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5 Marketing Metrics that Matter to Your CEO

Hubspot

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? marketing automation platform, or how long the buying cycle is.

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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs).

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Allows marketers to establish what the customers expect from their products or services. Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. Tech-savvy organizations have already assimilated AI in their marketing strategies.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. They provide the marketers with an excellent opportunity of speaking at a keynote session or at a panel discussion to showcase their expertise.