DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Madison Logic

AUGUST 26, 2020

As a result, marketers can now focus on programs that deliver meaningful online engagement throughout the buying cycle in more measurable and cost-effective ways. The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Terminus

APRIL 3, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting inside the minds of our current and future customers. Since 2017, Terminus has partnered with Bombora to bring B2B demand marketers what we believe to be the best-in-breed intent data. I’m glad you asked.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Terminus

JULY 2, 2019

Taking Action on Intent. Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. These should be based on a combination of fit, intent, relationship, and engagement account attributes. Another common challenge?

Account Based Marketing 22

Account Based Marketing ABM Trigger Marketing Marketing Management 22

Terminus

JANUARY 24, 2020

The industry-accepted way to do ABM revolves around the TEAM framework: Target – use a combination of fit, engagement, and intent data to determine your list of named accounts. Engage – decide the right marketing ‘menu’ to serve them, from display ads to email nurtures to content marketing initiatives. Dynamic Ad Nurtures.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26