Webbiquity
JANUARY 15, 2010
Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). The result is that prospects can learn far more about an offering before ever contacting the vendor. DBXNT74M6AKY.
Webbiquity
FEBRUARY 11, 2011
Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.
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Webbiquity
FEBRUARY 14, 2010
As the report notes, “The most important brand attributes for a B2B vendor are often credibility and trust – and unless you are a well known company like IBM, the best way to build credibility and trust is by sharing useful information. Note: this post was originally published on the WebMarketCentral blog in August 2009. Tweet This!
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Online Marketing Institute
JULY 31, 2009
Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle.
Webbiquity
FEBRUARY 7, 2012
And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Companies Should Communicate Via Social Media by MediaPost Onlne Media Daily. SEO Research and Stats.
Webbiquity
FEBRUARY 14, 2011
The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange. Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. Share this on Bebo.
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