Webbiquity
FEBRUARY 13, 2010
Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.
Webbiquity
FEBRUARY 2, 2011
It helps move a prospect along the buying cycle. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.
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B2B Marketing Zone Posts
APRIL 5, 2010
In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.
Webbiquity
FEBRUARY 7, 2012
And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Social Media and C-Level Executives.
Webbiquity
FEBRUARY 14, 2011
Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. You decide.
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