Buying Cycle Demo Media Plans RSS 
NuSpark Consulting
SEPTEMBER 9, 2012
You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Promote offers, content, webinars, or free demos/trials. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Interests and remarketing.
Industrial Marketing Today
MAY 5, 2010
said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.
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Industrial Marketing Today
JUNE 15, 2010
The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
SEPTEMBER 20, 2010
Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.
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