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The Mx Group
AUGUST 16, 2017
If you think your personas contain many critical buy-cycle insights, confirm that your sales team is aware of how and when to use them. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. Question #1. Question #2. Question #3.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
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Industrial Marketing Today
AUGUST 20, 2010
You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. And yes, it does cost money. One-size-fits-all site content will not help you engage.
Online Marketing Institute
APRIL 4, 2011
More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |
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