DiscoverOrg

JANUARY 22, 2019

Larger companies, typically, have more complex buying cycles, more sophisticated internal processes, and more specialization throughout their org. Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. But a company with 300 certainly does.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. Businesses can choose to connect only their online channels or coordinate both online and offline channels.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Outgrow

MARCH 24, 2023

There’s only about 1 to 3% of the adjustable market in an in-market buying stage, right? They’re acting in a market, in a buying stage. So about 97% of the people are not even in a buying cycle. So you have to be doing everything you can. Samuel Thimothy: Yeah, it’s a great question.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hubspot

MAY 28, 2021

Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle — and place them in spots that are easy to find. Think of them like the contingency plan: They offer another path for visitors who are not yet ready for something as high-commitment as you're asking.

Marketing Websites 101

Marketing Websites Contingency Planning Buying Cycle Ideal Customer Profiles 101