Sales Lead Generation: 8 Tips to Sharpen Your Strategy
SnapApp
MAY 28, 2019
A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. So make sure you’re creating content that can be used in different points of the buyer journey, and produce resources that illustrate how your product or service can help a prospect meet their goals and get better business results.
Let's personalize your content