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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Established companies falter when they ignore the changing behavior of customers. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Once we find out what customers are thinking and what drives them to purchase, then marketers can effectively strategize to acquire more leads, so that sales can close more deals.

P2P 40