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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How much budget you allot to design and development. Bounce rate. Time on site.

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How To Promote Your Business

Hubspot

How are you supposed to attract customers when there's so much competition? Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness. How the products make you feel, what the logo looks like, why you're a customer, and what the business's purpose is.

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8 Content Marketing Strategy Tools For Your Next Campaign

Strategic-IC

Here we look at tools that may help to support your content process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research.

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. What if it ends up ten pages deep in the SERPs? Develop Buyer Personas to Inform Your Marketing. So let’s dive right in.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

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