our-team 
NuSpark Consulting
DECEMBER 5, 2011
B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Stay focused; praise your co-workers, and continue to work as a team.
Hubspot
NOVEMBER 7, 2012
It fuels our whole marketing strategy, after all! Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. As inbound marketers, we create a lo- hot of content. But there's a lot more to it, my friend. That changes today.
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InsightSquared
OCTOBER 22, 2018
Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success. Sound familiar? When sales reps and marketers communicate effectively, the benefits are vast and measurable.
Madison Logic
DECEMBER 14, 2023
And be sure to d ownload our comprehensive 2024 B2B Marketing Predictions eBook for a deeper dive into these predictions and advice on crafting practical strategies to capitalize on them. More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities.
Valasys
APRIL 6, 2020
Your brand needs a messaging matrix as it helps bridge the gap between your buyer persona and the content strategy executed. Your team might have people who are excellent with copywriting; however, communicating effectively with the audiences is a different story altogether.
GreenRope
SEPTEMBER 10, 2017
BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. The fundamental question this boils down to is: how much of your marketing team’s time is actually dedicated to content development AND promotion? Let’s dive in.
GreenRope
SEPTEMBER 10, 2017
BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. The fundamental question this boils down to is: how much of your marketing team’s time is actually dedicated to content development AND promotion? Let’s dive in.
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