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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Where marketing and sales need to work together as leads proceed through the funnel.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content. Users must learn how to use the systems while also teaching them about brand voice, style guidelines, and any other aspects and expectations to prioritize in terms of generative writing and analysis capabilities.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Put yourself in the shoes of the buyer persona. Thinking about your buyer persona, what properties do they all have in common?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”