Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. Smith Consulting, which advises financial services firms. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

NuSpark Consulting

MAY 22, 2011

This includes what they research during the buying process and how they act on available content. Where do your buyers hang out online? Are different content types used at different stages in the buying cycle? What are the buyers’ goals? This includes pain they’re trying to avoid and dreams they want to achieve.

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. Buyer personas at my company are a passion. The role of buyer personas to me are more than an academic exercise.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Contently

NOVEMBER 10, 2017

Maybe you reviewed existing buyer personas and journey maps, or created your own from scratch. On the other, Caleb Brown, a journey mapping consultant who is also a professional cartoonist and a terrific moderator, helped us define the journey in terms of what he called “emotional valence.” Would you buy this product?).

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163