DivvyHQ

SEPTEMBER 29, 2020

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

Planning 76

Planning Content Marketing Content Marketing & Strategy 76

DivvyHQ

JUNE 19, 2020

But, the more data we have on a prospect, the more we can tailor their experience and move them through the buying journey. Quick dating tip: When on a first date, you should probably avoid trying to pry every detail of someone's life out of them. The same applies to marketing.

Ideal Customer Profiles 56

Ideal Customer Profiles Profiling Content Marketing Content 56

Marketing Insider Group

FEBRUARY 3, 2022

Who you are targeting (your ideal customer profile). Process: Mapping content to the buyer journey has become a marketing mandate. Lots of companies create buyer personas that suck. DivvyHQ is our content planning and calendar tool. Why you’re doing those marketing activities vs. others.

Paid Content 301

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 301

DivvyHQ

JUNE 15, 2021

Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same. B2B companies have to truly empathize and understand how their audience makes purchasing decisions before they can draw up a functioning SEO strategy.

SEO 104

SEO B2B Campaigns Traffic 104