B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

PureB2B

MARCH 28, 2022

Landing pages can tend to run long, so focus on the crucial information your buyers need. Similar to your CTAs, landing pages require a value prop or statement, a needs-first narrative, and practical content the healthcare facility can share across departments. This very reason is why white papers and ebooks perform so well.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

6sense

JANUARY 14, 2016

This will in turn create better qualified leads that are ready to connect with the sales team you have, not the sales team you’ve read about in white papers. To truly understand what your sales team needs to be successful and drive revenue and growth for your organization, you’ll need to go to them.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Gong.io) that analyze interactions with buyers. There are digital asset and content management tools on the market that can help. Got content but need to distribute it? Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52