Buyer Need In-market Buyers Paper Trigger Marketing 
B2B Marketing Directions
APRIL 2, 2023
In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.
PureB2B
MARCH 28, 2022
One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action.
Expert insights. Personalized for you.
52 
Let's personalize your content