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Maximizing Lead Generation in B2B Healthcare IT

PureB2B

As a solution provider to these types of buyers, it’s your role to not only market to them efficiently but generate a pipeline of high-quality leads to manage. Lead generation is the result of passive thought leadership and segmented marketing outreach. This very reason is why white papers and ebooks perform so well.

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How B2B Marketers Can Align Sales Content And Assets With Buyer-Level Intent

NetLine

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Gong.io) that analyze interactions with buyers. There are digital asset and content management tools on the market that can help. Drift, Outreach). Created using DALLE via ChatGPT.