Buyer Need In-market Buyers Intent Data Paper 
PureB2B
MARCH 28, 2022
Provide compelling data points or copy to keep your prospect engaged longer. Landing pages can tend to run long, so focus on the crucial information your buyers need. Believe it or not, one of the best ways to convert your prospects into leads is to deliver them relevant content that addresses a need they’re facing.
NetLine
NOVEMBER 30, 2023
Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Gong.io) that analyze interactions with buyers.
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