Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Content should be helpful for both customers and buyers…everyone consuming it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

LeadSquared

FEBRUARY 20, 2019

Your website is one of your core touchpoints for prospects to enter your funnel. You can use this data to personalize their experience, know how far they are in the buying cycle, and even help to align sales and marketing teams. #4 Not all leads are alike, but companies too often take every prospect on the same buyer journey.

Top of Funnel 52

Top of Funnel Features Automation Marketing Websites 52

Kapost

APRIL 5, 2017

If the goal is to hone into a particular area of focus or specific customer journey, then consider starting with a buyer’s journey map (also known as a customer journey map). While there is no single way to create a buyer’s journey map, below are a few that struck our fancy. The Easy-to-Convince Buyer.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81