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The Modern Marketer’s Guide to Micro-Moments

Zoominfo

So, what does all of this mean for marketers? As it turns out, this digital transformation presents a significant opportunity for marketers. Micro-moments are a fleeting but critical step in the buyer’s journey. Brands who can identify and cash in on micro-moments will ultimately win the mobile marketing game.

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How to Use Email Retargeting to Increase Sales

Mailmunch

It helps your business maximize its marketing budget and boosts every aspect of your marketing strategy. When a consumer visits your site and takes action, it triggers an email response. According to digital marketing experts, retargeting is one of the most effective ways to convert consumers. Source: Instasent.

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A Guide to Researching Leads Before a Sales Call

PureB2B

In this fast-paced industry, buyer needs and demands are ever-evolving. As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. Remember, all the actions your prospective buyer takes is driven by a goal.

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A Guide to Researching Leads Before a Sales Call

PureB2B

In this fast-paced industry, buyer needs and demands are ever-evolving. As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations. Remember, all the actions your prospective buyer takes is driven by a goal.

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15 Bad Sales Habits & How to Break Them in 2018

Hubspot

To break bad habits, begin by defining the behavior you want to change and identifying what triggers that behavior. Many salespeople think they need to make a splash all by themselves. Draw from marketers, executives, and contacts to make difficult sales and share your knowledge with them as well. How to Break Bad Habits.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

As a B2B marketer, reaching your target audiences may seem impossible. It’s no wonder marketing teams heavily rely on marketing automation for successful outcomes. Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017.