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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

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Headline Roundup: Display Ads Evolving With Buyer Intent

Aberdeen

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Know Your Buyers Need for Speed. Amazon to Launch Ads via Mobile.

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What is B2B Demand Generation?

Inbox Insight

Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Pain points – when you know the most pressing challenges facing your target audiences, you’ll understand how to target them with relevant content that engages and intercepts.