Inbox Insight

JUNE 16, 2023

Key processes and considerations that should help evaluate your TAM: Accounts with existing relationships with your business – your sales team will have an established customer base and no doubt loyal customers within this. Strong sales-marketing alignment is therefore paramount.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Boost Cohesion in Your Organization.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. The B2B buying journey is more self-serve and digital than ever before. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. From there, you’ll want to map all of these out on a buyer journey map to identify key decision-making moments and the types of information your buyers are looking for. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52