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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. How Emotional Analytics can be measured.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. It is human psychology that they seek their family members, friends & colleagues before they make a buying decision.

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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). These include the following: Promo emails Product introductions Newsletters Welcome Emails Surveys.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

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10 Interesting Digital Marketing Stats

Navigate the Channel

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. 6 Millennials make between 73% and 76% of B2B buying decisions. How influential are millennials in B2B buying decisions?

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