Valasys
JULY 26, 2019
The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.
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Everything Technology Marketing
OCTOBER 10, 2010
Because there are so many attributes and dimensions of motivation and behavior based segmentation (such as business pains, adoption patterns, compelling external events such as introduction of new regulatory legislation, etc), it is important to find the most critical dimensions to use as a pivot point and build your segmentation framework around.
markempa
SEPTEMBER 23, 2012
Here’s a brief rundown on how you identify that ideal customer: Rank your customers by most profitable, best revenue and easiest with which to do business. Then rank by least profitable, worst revenue and hardest with which to do business. Consider using Dun & Bradstreet or InfoUSA as a starting point for general business lists.
markempa
OCTOBER 21, 2012
It enables you, through database analysis, to identify the people and businesses that will benefit your organization the most. Those who are delightful to do business with. Those who are challenging to do business with. Their business situation – are they a startup, mature, in growth or decline? Annual revenue.
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