PayPal’s new ad business could be good news for financial marketing
illumin
MAY 31, 2024
PayPal just announced its new advertising business venture. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. And data based on Venmo’s peer-to-peer (P2P) transactions can add more color to a consumer’s spending habits.
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