LEADership

JUNE 26, 2014

“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Let marketing be the glue, not the barrier. A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. One of the unique characteristics of Moneyball Marketing is the iterative relationship between marketing and product.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

DECEMBER 13, 2016

That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. Act-On is a Marketing Automation Platform, and as West puts it, their biggest challenge is standing out from the crowd. Everyone in this room, every business out there today is a publisher of content. And she’s right.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Marketing and innovation produce results; all the rest are costs.'”

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

LEADership

AUGUST 20, 2013

Marketing automation software and lead generation systems today are evolving. If you are stuck with an automation tool that does not perform the critical function of integrating prospect activity with the referral source of information, you are missing out on some very pertinent and valuable data points.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40