LEADership

JUNE 26, 2014

“It’s not just ‘business runs SAP’; it’s also ‘life runs SAP.’ ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. Let marketing be the glue, not the barrier. Be armed with your Swiss Army Knife for B2B Thought Leaders.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. One of the unique characteristics of Moneyball Marketing is the iterative relationship between marketing and product.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

LEADership

AUGUST 20, 2013

Marketing automation software and lead generation systems today are evolving. If you are stuck with an automation tool that does not perform the critical function of integrating prospect activity with the referral source of information, you are missing out on some very pertinent and valuable data points.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40